Who is credited with inventing and marketing the original pigment-based nail polish?

Charles Revson is credited with inventing and marketing the original pigment-based nail polish. In the 1930s, he recognized the potential for using pigments to create a wider variety of nail polish colors, which was a significant innovation at the time. Revson, along with his brothers, founded Revlon, which played a pivotal role in popularizing this product. This innovation transformed nail care and beauty, leading to the extensive range of nail polish available today.

The establishment of Revlon also set a precedent for marketing cosmetics effectively, employing advertising strategies that appealed to consumers. Though Revlon is the brand associated with this achievement, it was Revson’s vision and pioneering efforts in this specific area that laid the groundwork for modern nail polish. Understanding this context highlights Revson's crucial role in the history of cosmetics.