Which societal shift in the early 20th century contributed to the increased demand for beauty products?

The increased demand for beauty products in the early 20th century can be significantly attributed to the greater acceptance of women's roles outside the home. As women began to participate more actively in the workforce and public life, there was a cultural shift that encouraged them to embrace a more polished and professional appearance. This transition led to heightened interest in personal grooming and beauty products, as women sought to project confidence and professionalism.

The rise of women's independence and their evolving societal roles opened up new markets for beauty products, which were marketed as essential tools for self-expression and empowerment. As beauty became intertwined with modern femininity, more women began to invest time and resources into cosmetics, skincare, and hairstyling, further driving demand in the beauty industry.

While factors like the popularity of beauty contests, the advent of television advertising, and technological innovations like the hairdryer certainly played roles in shaping beauty culture, it was the broader societal change regarding women's participation in public and professional spheres that fundamentally impacted the demand for beauty products.