What contributed to the popularity of flat irons in the 1990s?

The popularity of flat irons in the 1990s was significantly influenced by the widespread desire for smoother hairstyles. During this decade, the aesthetic of sleek, straight hair became highly fashionable, and many individuals sought to achieve a polished look. Flat irons, designed specifically to straighten hair, became key tools that allowed people to easily create this style at home or in salons.

This trend for smoother styles was part of a broader cultural movement that emphasized sleek appearances, and flat irons provided a practical solution for achieving that desired look quickly and effectively. The versatility of flat irons also allowed users to style their hair in various ways, making them a staple in many styling routines.